AlterGeo

AlterGeo

AlterGeo is the leading geolocation technology provider in Russia and the CIS. Their hybrid positioning system locates devices and users precisely even without GPS or GLONASS, but by WiFi, WiMAX, GSM, LTE, IP addresses, and network environment parameters in order to guarantee the fastest, most accurate and most reliable positioning result outdoors, indoors, and in dense urban environments. Each day AlterGeo processes 400+ million location requests and locates 120+ million unique devices. The company is a resident of the Skolkovo Innovation Centre.

In December 2014, AlterGeo launched Local Hero, the first publicly available hyperlocal ads distribution system in Russia. It allows even small businesses to have their banners published through ad exchanges (RTB) across all popular websites in an instant while restricting their exposure to as little as small neighbourhoods, with both mobile and desktop coverage and the minimum radius of only 500 metres. The hyperlocal focus prevents advertisers from overpaying for needless impressions on remote territories and is highly demanded by local businesses and during election campaigns.


Dorjiev Alex
“Your client is nearby: the hyperlocal ad practice of Local Hero”
Round-Table: “Location-Based Advertising in Russia: Status and Prospects”